Opportunity

McDonald’s rolled out a refreshed line of signature sauces and dressings. This campaign was a product exposure push to get customers to try new sauces during their next visit.

 

Insight

Customers choose dipping sauces simply because they enjoy the ritual of dipping and savoring the flavors of each bite. It's often tied to an emotional response based on the flavor they prefer to indulge in during that particular meal. 

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Big Idea
Give each sauce a personality trait, aka "Saucy Personality"